Generate Campaign Ideas with the Ideas Agent in Editorial Images

The Ideas Agent is Caimera's moodboarding assistant inside Editorial Images. Open it from the Ideas Agent card on the home page, or from the Generate Campaign Ideas with Agent card at the top of the Editorial Images templates.

Tell the agent about your product and campaign (or just pick a product) and it proposes a set of concepts, each rendered as a preview of your product in a different setting tailored to your brand. It draws on:

Your brand: the website you added to Caimera, its colours, tone and imagery.
Reference moodboards: drop in inspiration images and the agent uses them to steer the direction.
What's trending: concepts can be grounded in current Pinterest trends for your category.

You can chat with the agent to refine a concept, ask for more variations, or take one straight into a full generation. Agent chats are saved, so you can come back to a session later.

The Campaign Ideas Agent lives inside "Chat with Caimera" and is built specifically for campaign and ad creative. Instead of filling out settings, you have a conversation: the agent asks a few things about your product, proposes 2-3 creative directions with headlines and hooks, generates the image for the direction you like, and keeps iterating with you — new angles, new settings, new concepts — until you have something ready to use.

The concept previews are not the final images. They're a visual representation of how your product can appear in different settings. Pick the one you like and generate the final image with your preferred setting, pose, and overall look.

Tip: The agent can also set up Automations for you, so new ideas land in your inbox on a schedule.

Generate Campaign Ideas with Agent

Step 1: Open the Ideas Agent. From your Caimera homepage, go to the Marketing column and click the Ideas Agent tile ("Generate on-brand campaign ideas").

Step 2: Start a chat with the agent. On the "Get started with dynamic campaign ideas, reference images" screen, click Generate Campaign Ideas with Agent to open the chat.

Tip: The Direct your scene with a moodboard of references, skips the chat and lets you apply a template or reference image straight to your product — handy when you already know exactly what look you want. Here's a quick tutorial.

Step 3: Open the product picker. In the chat panel, click the Select a product dropdown to choose what you're building the campaign around.

Step 4: Choose your product. Pick a saved product from the list, or click Add a Product if it isn't in your library yet.

Step 5: Tell the agent what you need. Once a product is attached, the agent offers starter prompts like Make an Ad Creative, Plan a Social Media Post for Instagram, and Create a Website banner. Click one, or type your own brief in the message box (for example: "Suggest 3 ad creative concepts for this product, each with a headline, hook, and visual direction").

Step 6: Review the directions and generate your image. The agent replies with a few distinct creative directions — each with a name, a headline, and a visual description — and tells you which one it's about to build. Click Generate Image to see it, or just tell the agent which direction you'd rather try (typing something like "take direction 2" works fine).

Along with the image, the agent gives you ready-to-use copy — headline, subhead/hook, CTA, and placement guidance — so you know exactly what to add where.

Step 7: Compare directions and open your favorite. Generated images appear side by side so you can compare directions at a glance. Hover over the one you like and click Open in Editor to work on it further.

Keep chatting to explore more: ask for different angles, settings, or an entirely new set of concepts (for example, "give me a front view in 5 different settings"), and the agent will generate fresh options in the same conversation.

Step 8: Fine-tune in the editor. Inside the editor, use Edit Image to make quick tweaks with a text prompt (like changing hair color or a background detail), and use the editor's text tool to drop in the headline, hook, and CTA copy the agent suggested — this keeps your text crisp, since baked-in AI text isn't always reliably sharp. Every version you generate is saved in the History panel on the right, so you can always go back and compare.

FAQs

Does chatting with the agent cost credits?

No, chatting is completely free. Credits are only used when you actually generate an image.

Do I need to pick a product before I start chatting?

Yes, the agent needs a product to build a campaign around. You can pick a saved product or add a new one from the chat panel, and swap it later using the reference selector at the bottom of the chat.

Can the agent add the headline and CTA text directly onto the image?

The agent will suggest the exact headline, hook, CTA copy, and placement, but recommends adding the text yourself using the editor's text tool. Baked-in AI text isn't always reliably sharp, so this keeps your final creative crisp and legible.

Can I ask for different directions or variations?

Yes. Just tell the agent in plain language — "take direction 2," "try Direction 3 for comparison," or "give me a front view in 5 different settings" all work.

Can I get a full moodboard of campaign concepts instead of one ad creative?

Yes. Ask the agent to pitch multiple distinct concepts (for example, "Pitch 4 distinct campaign concepts for this product, each with a target audience, rationale, and visual direction") and it will generate a moodboard image for each one.

What's the difference between "Generate Campaign Ideas with Agent" and "Direct your scene with a moodboard of references"?

The Agent option is the conversational flow covered in this article. The moodboard option skips the chat entirely — you pick a template or reference image and apply it straight to your product.

Can I keep refining an image after it's generated?

Yes. Open any generated image in the editor to make further edits or create new variations, and every version is kept in your History panel so you can revisit or compare past generations anytime.

Updated on: 11/09/2026

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