How to Create, Add and Use Custom Models on Caimera

Custom models let you lock in a consistent face and look across all your Caimera images, so every lifestyle campaign, PDP, and lookbook feels on-brand.

You can use the same model for different products, poses, and backgrounds without retraining or starting from scratch each time.

You can create and add your custom models on Caimera on the Pro and Enterprise Plans. Adding a custom model costs 75 credits per model.

Teams typically add custom models when they:

Want a signature brand/model that repeats across campaigns and catalogs for stronger storytelling.
Need to match a real-world model, ambassador, or house model they already use in shoots, at a fraction of production time.
Are scaling content (seasonal drops, marketplaces, ads) and need fast, high-volume visuals that still look like “them,” not generic AI.
Must keep assets private and compliant, with models that are only visible inside their own workspace.

You can either create a model on Caimera or upload an existing model that you have.

Use your custom models across Editorial Images, Catalog Images, and video generations. You can also create one directly from the Catalog Images flow.

Creating a New Model:

Step 1: Navigate to the Editorial Images tool from the home page

Editorial Images tool on the Caimera home page

Step 2: Navigate to any template, hover over it, and click Generate Image.

Select a Template

Step 3: Select your Product, then click on the Model option. Once you select Model, you’ll be guided to the Model Roster.

Model selection Tool

Step 4: Click on the 'Create custom model' button

Create custom model button inside the Consistent model tool

Step 5: Read the 'Adding Model Guidelines' to ensure the images you upload meet all requirements (framing, lighting, angles).

Adding Model Guidelines showing image requirements before upload

Step 6: Click on 'Generate from scratch'

‘Generate from scratch’ option to create a new custom model

The 'Create from Scratch' tool will open up in a new browser tab.

Generating the Model Images and How to add model to the app:

For adding a model that has consistent output, you need the following images-1 Full body shot of the model's front view, clearly visible from head to toe.1 close-up shot of the model, ideally cropped at the waist for best results as shown in the sample image.

Step 7 : Generate the full body image first. Prompt the kind of model you want to create. Include keywords like-

Model's age
Model's ethnicity
Model's body size and shape
Model's Skin color
Model's hair color, texture, hairstyle
Model's facial features like freckles, bushy arched eyebrows
Style the model in simple outfits like a t-shirt and shorts

Prompting a custom Model

Step 8: Refine the model by using the 'Edit this image' tool at the bottom. Create a close up shot of the same model using the same 'Edit This Image' feature. A prompt that can be used to get a full-length shot.

make it a zoomed our Full length shot barefoot portrait of the tall model

Refining the AI model

Your edited images are available on the right side of the image under 'Layers'

Example of a full-length portrait created from the same model

Step 9: Upscale both the full body shot and the close up to ensure the model has good skin texture and detail.

Upscale option to enhance model details

Step 10: Download the upscaled full body and close up images.

Download the Upscaled Images and Layers

Step 11: Navigate back to the Editorial Images tool in the previous browser tab or you can also navigate to the Home page and go the Editorial Images tool from the home page as shown in Step 1.

Step 12: Upload the full body and the close up images just created. Give the model a name and select the gender from the dropdown. Click 'Next'.

Upload screen for full-body and close-up images of your model

Step 13: Review the uploaded images and read through the compliance instructions for uploading images. Tick all compliance checkboxes and click 'Create your model'; your custom model will now be added exclusively to your workspace (75 credits are deducted at this step).

Compliance checklist to confirm image rights before creating the model

The custom models you add or create are private to your workspace and are not available for public use on any other workspaces.

Generating Images With a Custom Created Model:

Step 14: The added custom model will be selected and you can check your selection by clicking on 'Create New image' and clicking on the Model image.

Select the added model from Template or ‘Create New Variations’

Select the added model

Make sure your Model prompt does not contain prompts/keywords describing any other models (remove words that might conflict with the selected model, such as any keywords describing the model's body type, shape or ethnicity.

Step 15: To generate images with the selected model, simply select your model and click 'create'.

Once the model is selected, you can generate images of different products using the same model, in any background, setting, pose.

Your custom models are now ready to use on the Editorial Images, Voodoo and Catalog Tools.

Refer this article to learn guidelines on how to add models- Custom Model Upload Guidelines

Watch this video tutorial on how to create custom models on Caimera-

Updated on: 09/09/2026

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