How to Add Custom Models on Caimera
Custom models let you lock in a consistent face and look across all your Caimera images, so every lifestyle campaign, PDP, and lookbook feels on-brand.
You can use the same model for different products, poses, and backgrounds without retraining or starting from scratch each time.
You can create and add your custom models on Caimera on the Pro and Enterprise Plans.
Teams typically add custom models when they:
- Want a signature brand/model that repeats across campaigns and catalogs for stronger storytelling.
- Need to match a real-world model, ambassador, or house model they already use in shoots, at a fraction of production time.
- Are scaling content (seasonal drops, marketplaces, ads) and need fast, high-volume visuals that still look like “them,” not generic AI.
- Must keep assets private and compliant, with models that are only visible inside their own workspace.
You can either create a model on Caimera or upload an existing model that you have.
Adding an Existing Model:
Step 1: Navigate to the Editorial Images tool from the home page

Step 2: Navigate to the 'Refine Image' page by clicking on 'View past generations'

Step 3: Click on the 'Select consistent model' button.

Step 4: Click on the 'Create custom model' button

Step 5: Read the 'Adding Model Guidelines' to ensure the images you upload meet all requirements (framing, lighting, angles).

Step 6: Upload the full body shot of the model and a close up shot.

Step 7: Give the model a name and select the model's gender from the drop down. Click 'Next'.

Step 8: Review the uploaded images and read through the compliance instructions for uploading images.

Step 9: Tick all compliance checkboxes and click 'Create your model'; your custom model will now be added exclusively to your workspace.

Generating Images with the Custom Model:
Step 10: The added custom model will be selected and you can check your selection by clicking on 'Create New image' and clicking on the Model image.

Step 11: To generate images with the selected model, edit your 'Model prompt' to include '$model' in the prompt and click 'create'.
$model wearing $product

Your custom models are now ready to use on the Editorial and Flatlay to Catalog tools. Custom models cannot be used on the Model Background swap tool.
Refer this article to learn how to create your own custom models and add them to the Editorial and Faltlay to Catalog images tools- How to Create, Add and Use Custom Models on Caimera
Updated on: 26/02/2026
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