Direct your scene with a reference image on Caimera's Editorial Images Tool

Caimera’s reference image feature is designed to help fashion brands and creators guide the AI’s visual output without compromising originality.

Here's why users love this tool:

• Creative Direction Without Copying: Use a reference image to set the tone, pose, lighting, or styling cues. This avoids copyright issues and keeps visuals fresh and brand-specific. Copying a reference image pixel-for-pixel could violate copyright laws. Inspiration is fair use; duplication is not.
• Faster Iteration for Campaigns: Instead of starting from scratch, users can anchor their prompts to a visual style they admire. This speeds up ideation and helps teams align on look-and-feel quickly.
• AI Prompt Integrity: The reference image informs the prompt, but the AI interprets it creatively. Users are encouraged to edit prompts to exclude unwanted elements and refine the output.

This article will guide you through the process of using a reference image to shoot a new image using Caimera's Editorial Images tool.

Step 1: Start by navigating to the Editorial Images tool from the Home page.

Step 2: Click on the 'Direct your scene using the Reference Image' tool on the Editorial's Explore page.

Step 3: Upload your reference image make sure the image meets the size requirements.

If you wish to choose another image, click on the 'Upload a different image button' and upload another image.

Step 4: Select your preferred image and click on 'Next'.

Step 5: Upload your input images for the product you're shooting with the reference image.

Step 6: Select all your input images. The AI identifies the product and category and auto-fills the category and product name fields, but you're free to edit these details.

Step 7: Fill in your brand details. This can be Pinterest mood board link or a website link.

Step 8: Click on Add Brand details and enter your brand name and paste a website link under 'brand website'.

Step 9:click on "Add" to add and Create brand reference.

Step 10: Once your brand is added, click on the add product button.

Step 11:  Once the product has been added, click on 'Generate'. Your generated images are on the right side history panel. Click on the generated image.

Step 12: Use the 'Edit this Image tool' to refine and edit the image based on your preference. This can include changing the model, changing the pose, add styling details, fix hands, change expression or editing the background to add or remove elements.

Step 13: The reference image can be found under 'Create new image' next to the Edit this Image section on the bottom.

Step 14: Click to reference image to change and add a new reference image if needed.

Step 15: Click 'Create' to shoot new images with edited prompt and updated reference image if needed.

Step 16: Select the iteration of the generated image that you like best and Upscale to get a higher-resolution of image.

Shooting a different product with the same reference image

You can change the product once a reference image is added.

Step 1: Navigate to 'Select or Add New Product'

Step 2: Choose an existing product from the dropdown list of products added on Editorial tool

Step 3: Click 'select' to select the product and the view.

Step 4: Click 'Create' to shoot a new Image with the same reference image but with a different product.

Step 5: Simply Upscale your image and download!

Watch the complete step by step tutorial here

Updated on: 09/01/2026