Direct your scene with a reference image on Caimera's Editorial Images Tool
Caimera’s reference image feature is designed to help fashion brands and creators guide the AI’s visual output without compromising originality.
Here's why users love this tool:
- Creative Direction Without Copying: Use a reference image to set the tone, pose, lighting, or styling cues. This avoids copyright issues and keeps visuals fresh and brand-specific. Copying a reference image pixel-for-pixel could violate copyright laws. Inspiration is fair use; duplication is not.
- Faster Iteration for Campaigns: Instead of starting from scratch, users can anchor their prompts to a visual style they admire. This speeds up ideation and helps teams align on look-and-feel quickly.
- AI Prompt Integrity: The reference image informs the prompt, but the AI interprets it creatively. Users are encouraged to edit prompts to exclude unwanted elements and refine the output.
This article will guide you through the process of using a reference image to shoot a new image using Caimera's Editorial Images tool.
Step 1: Start by navigating to the Editorial Images tool from the Home page.
Step 2: Click on the "Direct your scene using the Reference Image" tool on the Editorial's Explore page.
Step 3: Upload your reference image.
If you wish to choose another image, click on the 'Upload a different image button' and upload another image.
Step 4: Select your preferred image and click on next.
Step 5: Upload your input images for the image you're shooting with the reference image.
Step 6: Select all your input images. The category and product name will auto-fill, but you're free to edit these details.
Step 7: Fill in your brand details. This can be Pinterest mood board link or a website link.
Step 8: Click on Add Brand and enter your brand name and paste a website link under 'brand website'.
Step 9: click on Create.
Step 10: Once your brand is added, click on the add product button.
Step 11: Once the product has been added, click on Shoot Preview.
Step 12: Edit the prompt based on your preference. This can include changing the model ethnicity, age, pose, styling or the editing the background to add or remove elements.
Step 13: The reference image can be found under 'Create new image' next to the model prompt.
Step 14: Adjust the reference image strength if needed using the slider scale.
Style Strength | Range | Influence on generated image output |
|---|---|---|
Low | 0-0.5 | The reference image acts more like a loose inspiration.The AI prioritizes your prompt and product details.Useful when you want subtle mood or lighting cues but a distinct final image. |
Medium | 0.6-0.7 | The reference image guides pose, composition, and styling more noticeably.The output still feels original but carries recognizable echoes of the reference. |
High | 0.75-1.0 | The AI leans heavily into the reference image’s pose, framing, and aesthetic but still not a copy. |
Step 15: Click Shoot to shoot new images with the adjusted reference image strength and edited prompt.
Step 16: Select the iteration of the generated image that you like best and 'Apply products'. Follow the step by step process to apply the product accurately on the generated image: How to get accurate products in Editorial Images (Fluid) with 'Apply Product' Feature
Shooting a different product with the same reference image
You can change the product once a reference image is added.
Step 1: Navigate to 'Select or Add New Product'
Step 2: Choose an existing product from the dropdown list of products added on Editorial tool
Step 3: Click Shoot Preview
Step 4: Click Shoot.
Step 5: Apply Product, Upscale your image and download! ${youtube}How to Apply Your Product to an AI Image on Caimera
Updated on: 25/09/2025
Thank you!